Friday, September 30, 2011

NEW HORIZONS: Swim designs of the jet age

Jantzen partnered with Pan American World Airways to promote global glamour with the only American jet airliners flying at the time. The revolutionary era of passenger jets was born and with it exciting fashions for exotic destinations. The ad combines the stunning International Set, a collection of swimsuits from Jantzen design studios on five continents with Pan Am ports around the world and a promise to any beach in minutes.

Each swimsuit represented its country of origin; each airliner was identified by name, call signs and a blue globe logo. Credited with cutting edge innovations, Jantzen and Pan Am were industry leaders and icons of the 20th century...a jet age dynamic duo.

Women’s Wear Daily, August 27, 1958

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