Friday, November 19, 2010

All aboard!

All aboard! Jantzen® took center stage this week on board Celebrity Cruises newest addition, Eclipse. This grand ship made a stop in the Port of Miami and served as the location for The Beacon Council’s Fashion and Lifestyle Committee’s luncheon.

The Beacon Council is a public-private economic development organization, helping to better our local community and industries. During lunch, a lifestyle fashion show featuring women in swimsuits, casual and evening apparel, and men in a variety of clothing, took place. Jantzen was one of the premier brands showcasing their swimwear along side their fellow Perry Ellis International brands: Laundry by Shelli Segal®, Cubavera®, and Perry Ellis®.

The Beacon Council’s Fashion-Lifestyle Initiative was launched in 2008 as a branding initiative for Miami - Dade County, where Jantzen's parent company, Perry Ellis International, is located. Perry Ellis CEO and Chairman, George Feldenkreis gave the keynote speech and was awarded a crystal Beacon Award for his accomplishments.

Jantzen was proud to participate in a great event benefiting the local fashion community.

Thursday, November 11, 2010

2011 Jantzen Shoot: Behind the Scenes

Check out these “behind the scenes” images from our 2011 Jantzen shoot. We were on location at the historical Boca Raton Beach Resort & Club and the outcome of this upcoming campaign is sure to be nothing short of incredible. We can’t wait to share the new shots with you guys, but until then, enjoy this sneak peek!

Friday, November 5, 2010

Fall Trends

‘Tis the season for snowbirds. While some of the country is layering up for winter, other parts are escaping the cold weather and opting for swimwear - and Jantzen is always part of the action.

While most swimsuit lines don’t typically tout “fall trends,” Jantzen is and has always been a seasonal style innovator. From stylish capes of vintage collections to today’s cute cover-ups (like tunics, sarongs, hoodies, crochets and dresses), Northerners who want to look their “hautest” while on vacation are reaching towards Jantzen’s classic styles.

So what’s the fall fashion swimwear forecast? This holiday season suits will sizzle with details and embellishment including ruffles, pleats, shirring, bows and jeweled styles. Using elements of Jantzen styles from bygone eras, the current collection reinterprets the perfect fit fused with timeless fashion trends relevant for today’s modern lifestyle.

So, while you’re basking on the beaches of migratory destinations like South Florida, the Caribbean, Bahamas, Hawaii, Southern Cali and more – or if you just want to live vicariously – enjoy some of these vintage Jantzen ads showcasing the most popular sunshine spots. Travel trends haven’t changed much, but style certainly has!