Fluid, lively, sense of humor and spontaneous are all attributes of love.
They also perfectly describe the whimsical art of Earl Oliver Hurst. His
superlative line and swift moving brush are fueled by vitality, the essence
of amour. What could be more appealing than a romance inducing Jantzen
with ruffled trim? The “clinging vine” suit and Hurst are perfect mating for
a timeless love story.
Mademoiselle Magazine, July, 1945
The above ads were produced for the Jantzen Foundation Division from 1943 to 1947. They appeared in Mademoiselle, Harper’s Bazaar and Junior Bazaar magazines. Pete Hawley’s artwork for Jantzen continued until 1962.
Let the fun begin! Happy Holidays!
The turkey is the most recognized symbol of the modern day Thanksgiving even though there is no real evidence that it was served at the Pilgrims’ first harvest. The charming feathered fowl in this whimsical illustration by artist Pete Hawley seems to be headed for the table. He is unfortunately two years too early for a presidential turkey pardon which was first performed by Harry Truman in 1947 and is a tradition that continues to this day.
In 1941, after much debate, Franklin Roosevelt declared the national holiday on the fourth Thursday in November. “any minute now” appeared in the November issue of Mademoiselle magazine in 1945.
A 1943 billboard, by Artist Pete Hawley, pays homage to servicemen and the “girl of his dreams”, who is wearing a red Velva-Lure suit called “Coquette”.
Jantzen’s first allegiance in 1944 was to country and war production for the government, regular civilian lines were interrupted. Gas masks, bomb parachutes, blankets, sleeping bags, marine swim trunks, army sweaters and mufflers, various carrier bags and flags were among the items they produced for the military and our troops.
In wicked raiment and Jantzen suits called “Wonder Girl”, more enchanting witches would be hard to find. Switching from broomsticks to broomskiis they are seen in a water review casting a spell on the crowd at Cypress Gardens, Florida in 1954. For decades, Jantzen was the official suit of the Gardens, worn by celebrities, staff, for photo shoots and events.
The suit, produced 1959-1964 is by Jantzen of course...
Happy Enchanted Halloween!
Jantzen partnered with Pan American World Airways to promote global glamour with the only American jet airliners flying at the time. The revolutionary era of passenger jets was born and with it exciting fashions for exotic destinations. The ad combines the stunning International Set, a collection of swimsuits from Jantzen design studios on five continents with Pan Am ports around the world and a promise to any beach in minutes.
Each swimsuit represented its country of origin; each airliner was identified by name, call signs and a blue globe logo. Credited with cutting edge innovations, Jantzen and Pan Am were industry leaders and icons of the 20th century...a jet age dynamic duo.
Women’s Wear Daily, August 27, 1958
