Thursday, December 16, 2010
JANTZEN : TRANSFORMS ANYONE WHO WEARS IT INTO A WOMAN OF BEAUTY AND TIMELESS GLAMOUR Lisa Dixon, Jantzen designer
What/Who inspires you?
Fashion, runways, street, celebrities, and of course Jantzen’s 100 year old swim suit archive.
As an accomplished fashion designer, why did you choose to dedicate to swimwear?
I started my career in children’s swimwear, after that I went to lingerie, then menswear, out of all of those categories swimwear always felt the most natural for me. I love swimwear, I’m constantly challenged to create designs that help women feel great about themselves.
While looking back at your debut in this industry, what is its evolution ?
As I said above, my early career was in children’s swimsuits which was an extremely creative avenue giving me a keen understanding of color and print, different stretch fabrics, and lots of details and trims.
When I went on to design lingerie I really became focused on fit and understanding women’s bodies and how to accentuate and bring out the best in every woman. It was during this time that my taste began to grow to a much more sophisticated level.
I later went on to mens wear, specifically golf attire, sweaters, shirts, bottoms, even dress shirts for a while. I learned a lot but longed to get back into swim wear, where it was becoming much clearer that my passion lies.
A few years later I moved out to California and started designing womens swim wear and haven’t looked back, this is where I want to be. I am so thrilled to have the opportunity to work for a company with such a fabulous Heritage as Jantzen.
What makes you an indispensable brand for a swimwear store? For a customer?
Jantzen is a 100 year old company, one of the pioneers of the swimwear industry, it is the iconic brand in swimwear. Throughout its 100 years Jantzen has been known for swimsuit innovation, quality, fit and timeless glamour.
We design every suit with the customer in mind, how it will make her look and feel, we understand women’s body types and design products that flatter her assets and camouflage any flaws (imagined or not).
Can you describe with a few adjectives the characteristics of a woman wearing your swimsuits?
Jantzen is for every woman, it transforms anyone who wears it into a woman of beauty and timeless glamour.