Friday, March 11, 2011

Origin of the French Curve

The year is 1949. The New York Yankees win the World Series. “South Pacific” opens on Broadway and Americans buy 100,000 television sets a week. “Diamond’s Are A Girl’s Best Friend” is a song favorite. Revlon introduces “Fire and Ice” lipstick and nail polish and the strapless swimsuit is the latest sensation.

This is the year for Jantzen’s® provocative French Curve, in soft shades of Seal Lastex that “lifts and molds with no earthly need for shoulder straps”. The suit, which retails for $12.95, is illustrated by artist Pete Hawley and appears in Jantzen® national ads in Mademoiselle and Seventeen Magazine. The French Cure is still fabulous today in a reinterpreted version of the original for Jantzen’s® current line.

2011 French Curve Maillot

No comments:

Post a Comment