The year is 1949. The New York Yankees win the World Series. “South Pacific” opens on Broadway and Americans buy 100,000 television sets a week. “Diamond’s Are A Girl’s Best Friend” is a song favorite. Revlon introduces “Fire and Ice” lipstick and nail polish and the strapless swimsuit is the latest sensation. This is the year for Jantzen’s® provocative French Curve, in soft shades of Seal Lastex that “lifts and molds with no earthly need for shoulder straps”. The suit, which retails for $12.95, is illustrated by artist Pete Hawley and appears in Jantzen® national ads in Mademoiselle and Seventeen Magazine. The French Cure is still fabulous today in a reinterpreted version of the original for Jantzen’s® current line.
2011 French Curve Maillot
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