In honor of Elizabeth Taylor

In her honor we present this lovely photo of Elizabeth Taylor. It appeared in Photoplay Fashions in 1951 to advertise her latest movie “A Place in the Sun”. She wears a white pique beach dress over a coral Jantzen swimsuit for her role in the movie. The cover up was designed by academy award winning designer Edith Head. The stunning suit worn by her is appropriately named Shirr-Fire and was part of Jantzen’s 1950 line. A classic suit worn by a classic beauty...both elegant and timeless, the epitome of timeless glamour.

St. Patrick's Day Green

For the wearing of the green on St. Patrick’s Day and everyday, shades of green are in the fashion forefront. The brand again offers timeless trends as seen in this vintage ad and suit. Beautifully illustrated by artist Pete Hawley in 1951 the ad appeared in the June issue of Life Magazine. The suit is called "Hot Stuff" and combined the new Stay bra and a shirred top. The swimsuit also appeared on the cover of Mademoiselle Magazine in May and was described as the “latest shape in swimsuit, the sheath”...there’s nothing like a Jantzen.

Origin of the French Curve

The year is 1949. The New York Yankees win the World Series. “South Pacific” opens on Broadway and Americans buy 100,000 television sets a week. “Diamond’s Are A Girl’s Best Friend” is a song favorite. Revlon introduces “Fire and Ice” lipstick and nail polish and the strapless swimsuit is the latest sensation.

This is the year for Jantzen’s® provocative French Curve, in soft shades of Seal Lastex that “lifts and molds with no earthly need for shoulder straps”. The suit, which retails for $12.95, is illustrated by artist Pete Hawley and appears in Jantzen® national ads in Mademoiselle and Seventeen Magazine. The French Cure is still fabulous today in a reinterpreted version of the original for Jantzen’s® current line.

2011 French Curve Maillot