Traditionally the pre-Revolutionary War song was sung by British military officers to mock the disheveled, and
disorganized colonial "Yankees". The term "doodle"
meant simpleton and the
verse implied a group so unsophisticated that sticking a
feather in a cap, would replace the stylish macaroni wig and elevate
them to the height of fashion.
Contrarily, this charming and patriotic ad, illustrated by
Pete Hawley, proclaimed a new
American custom. "Look wonderful, feel wonderful, do wonderful things in a Jantzen foundation...with the
famous Jantzen swimsuit allure...with freedom."
Mademoiselle Magazine, February, 1942
