Hooray for the Red, White and Blue!

The colors belong to the United States, red for courage, white for peace and blue for freedom. All across America they will be worn and flown on Independence Day, the 4th of July. The “smile” belongs to Jantzen and the legendary ad campaign and slogan that began in 1960 and continued for a decade. So let the fireworks begin, the marching bands march and the “star spangled banner” fly. There is no better way to celebrate than with “a smile and a Jantzen”.

Jantzen Week

This is National Jantzen Week...hot, sweltering days, just in time for the fourth of Julyand getting away to summer camps or the seashore.Don’t forget to take your Jantzen, “the suit that changed bathing to swimming”.In department stores across the nation, Jantzen is “the National Swimming Suit”,promoting the sport in favored colors, with patented features insuring a perfect fit.This is the week that will prove it as seen in this ad in The Saturday Evening Post, June 30, 1923. Illustration by McClelland Barclay.